In a heartfelt gesture, ALP, the nicotine pouch brand founded by Tucker Carlson, has pledged $1 million to the family of Charlie Kirk, the late Conservative leader who was killed during a speech at Utah Valley University. The company has also launched a GiveSendGo fundraising page in Kirk’s memory to support his wife, Erika, and their two young children.

Kirk was fatally shot on Wednesday whilst addressing students at the university.

According to a university spokesperson, a single bullet struck him from a building approximately 200 yards away. Security personnel quickly escorted Kirk from the scene, but despite being rushed to a local hospital, he passed away from his injuries.

“We first met Charlie when he was just 18, introduced by our dear friend Foster Friess, and we’ve cherished our connection with him ever since,” Carlson and Daily Caller co-founder Neil Patel shared in a joint statement. “He was a remarkable man, and words feel inadequate to process this tragedy. For now, our focus is on supporting Erika and their two young children. We’ve created a GiveSendGo page for them, seeded with a $1 million donation from Alp Pouch. Every cent raised will go directly to Charlie’s family.”

Kirk’s casket was transported to Phoenix on Thursday aboard Air Force Two, accompanied by his family, close friends, Vice President JD Vance, and the second lady.

Vance, who had planned to attend a 9/11 memorial in New York, instead traveled to Salt Lake City to offer condolences to Kirk’s loved ones.

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